The dismantling service provider's deceptive tactics are less effective, and the characteristics of the service provider.

Characteristics of high-quality service providers and screening methods for high-quality service providers.

Internal promotion is now constrained by multiple factors, and the operating costs of advertising, flash sales, etc. are also soaring. External promotion, on the other hand, has lower costs and quicker results. It is a "magic tool" for promoting new products, stabilizing rankings, clearing inventory, and creating explosive products. More and more Amazon sellers are starting to try external promotion.

The external promotion service industry is not standardized. Recently, on a well-known Amazon seller website, external promotion has become a hot topic. We see everyone's complaints, and while reflecting on it, we also realize that the collapsing trust relationship is difficult to support the long-term survival of the industry. So today, we will continue to talk about the insider of the external promotion industry, helping everyone avoid pitfalls and trying to prevent bad money from driving out good money.

Analysis of External Promotion Strategies

We chatted with many cheated customers and found that when everyone receives a friend request from a service provider, it usually comes with a beautiful girl avatar and a cute nickname. You may think that there will be a story in the online acquaintance, and get lost in the "brother" from the other side, but the ending may be spending money to learn a lesson, or even finding out that the other side is a big man picking his toes. So never put a filter on the beautiful girl avatar, to prevent yourself from getting hooked!

Many service providers will share screenshots of customer orders in their WeChat Moments. If they share too many, you may start to feel that your product can also generate a lot of orders, and you might even blame your product for not performing well if you don't get orders. We need to learn to distinguish what is genuine feedback. In the current economic environment, everyone knows that those exaggerated chat records of exploding orders, with hundreds or even thousands of orders every day, are most likely fabricated.

In order to attract your order, some service providers will offer "highly persuasive" effect payment and quality assurance, promising to make up for the shortfall if the target quantity is not reached.

Although it has been written before, some people still think that the effect of payment is reliable. To be honest, he dares to help you promote the product without charging money. Is he a contemporary Bodhisattva reincarnation, specifically here to help all Amazon sellers? Or has he already foreseen that your product will generate sales?

The truth is that some performance-based service providers are more familiar with the market, knowing what is currently popular. They mainly focus on specific products with high ratings and many reviews, and they also require specific discounts. They make money by offering high discounts on good products. There are also some performance-based service providers who make money based on luck with zero cost. They are willing to accept any product without specific requirements. They simply accept orders and promote them in free groups. If no orders are received, there is no loss, but if orders are received, it is pure profit. It's simply a huge profit! If you must choose a performance-based service, make sure to find one that does not require a deposit, as 99.9% of those who require a deposit are scammers!

Some others come up without asking for any products, just say they can provide quality assurance, you can rest assured to blacklist them! Their so-called quality assurance is to keep sending you, sending until the order is placed, as long as you have patience, they can keep sending you from this year to next year, the groups they put in will be more and more rubbish each time!

When you are accidentally scammed and want a refund, it is basically impossible. Some fraudulent service providers will directly blacklist you, while others will threaten to manipulate your links by claiming to know your Amazon store information. Sellers dare not take risks, so they can only suffer losses silently.

After falling out with the service provider, be cautious when placing orders in the next few days. It could be someone from the same company trying to deceive you again by adding you with a different account.

Some service providers have a wide range of resources on hand, claiming to be able to do all kinds of businesses, such as celebrity unboxing, reviews, etc. In fact, they are most likely subcontracting to other service providers to make a profit, without any particular advantage, offering a wide range of services but not specialized, and charging relatively high fees. Some are even multi-handed service providers, passing on one after another. If you encounter one with particularly slow feedback, you may have fallen into a trap.

Service providers with poor resources generally post at random, with few high-quality influencers or groups. Instead, there are more garbage pure advertising groups, bombarding with various ads every day until there are no real people left. No matter what product it is, they just randomly find groups to post in. If no orders are received, they claim there is an issue with your product, asking you to pay more, offer discounts, and switch to better groups for posting.

Some sellers may find that the service providers they initially cooperate with perform well, but later on, the performance declines. In fact, it is because their group resources have been bombarded with too many advertisements, rendering them ineffective. We can search for information on the groups where ads are placed based on feedback screenshots, check the activity of the fans, and see what types of products are usually promoted.

This type basically has no actual office address, let alone a business license, and will constantly change WeChat, using different wording and company names. Generally, they scam a few hundred yuan, and once you transfer the money, they will block you. They take advantage of the fact that the amount of fraud is relatively small and difficult to file a case, and the sellers who are scammed do not know each other, so they cannot collectively report to the police.

"Early-stage communication"

The threshold for external promotion is now too low. Those who can surf the internet scientifically and understand self-promotion dare to call themselves a one-stop service provider. It's just a matter of being cheated out of money. Once junk traffic is introduced to the link, it will not be worth the loss to affect our internal traffic. How can we find high-quality promotion service providers?

High-quality service providers have a professional team to develop external promotion channels, maintain good relationships with groups or influencers, and regularly maintain cooperative relationships. For example, if a certain popular influencer likes a product that we put a lot of effort into promoting, we will buy it and give it to him as a gift. The influencer is very happy and has promised to post more actively in a popular group for us in the future.

High-quality promotion resources, fans are all real and active in daily life, user profiles are accurate, there is a limit to the number of posts in the group every day, to prevent members from aesthetic fatigue. Influential individuals or large group resources are more selective in posting products, they need to be closely aligned with the user profile to be selected, and the effect is more significant.

If there is a need for off-site promotion, try to find some brand service providers, at least to ensure genuine posting. Verify the company information, office address, business license of the service provider, and if necessary, conduct on-site inspections or video calls. We can also indirectly inquire about the company's development direction to see if the service provider really wants to deepen its presence in the industry or just make a quick profit and run.

Early communication should be sufficient, see if he will give us professional advice, understand the current situation of the category. Reliable off-site promotion will speak truthfully, tell you how to charge, under what circumstances not to take orders, recommend different off-site channels for different products, such as what resources are available on the UK site, which channels are suitable for your category, and what is the appropriate discount rate, etc.

Be sure to choose a service provider with first-hand resources, which is relatively lower in cost and more cost-effective to invest in. You also need to see for yourself how the channels recommended by them are. For example, some promotion bloggers on Japanese websites can post for free as long as the format and discounts meet the requirements, but some service providers dare to charge 299, making money from the information gap.

In cases where the results are not ideal and need to be reissued, we need to check if there have been any changes in the groups in the screenshots. If it is still the same groups as before, we need to be cautious in future collaborations.